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Saffron Road Introduces Expanded Plant-Based Protein Snack Line & New Frozen Bowls at Winter Fancy Food Show-Booth 552


Brand Further Compliments World Cuisine Offerings with Expansion of On-Trend Snack Line and Adds New Frozen Meal Line


STAMFORD, Conn. (January 6, 2017) – Saffron Road, the fastest growing brand of premium frozen entrees, will introduce its newly expanded plant-based protein snack line, which includes innovative ChickBean Crisps, in addition to a new frozen meals line, at the Winter Fancy Food Show in San Francisco from January 22nd-24th.

Like all Saffron Road products, the new snacks and frozen bowls were created with the utmost commitment to authenticity, quality, transparency and culinary excellence to capitalize on the growing popularity of clean label better-for-you products in the U.S.

The ChickBean Crisps come in three flavors, Sea Salt, White Cheddar, Zesty Ranch, and all are certified Halal, OU Kosher, and Gluten Free. Since they’re primarily made from legumes, each one ounce serving of Saffron Road ChickBean Crisps contains four grams of protein, two grams of fiber and only a few grams of fat – making them a nutritious and unique find in the snack aisle.

Moreover, the new World Cuisine meals, in an on-trend bowl format, come in eight delicious flavors:  Sesame Ginger Salmon with White Rice, Lemongrass Basil Fish with Rice Noodles, Thai Red Curry Fish with Rice Noodles, Masala Curry Fish with White Rice, Grilled Vegetable Tortilla Bake, Verde Tortilla Bake with Chicken, Thai-Style Mango Chicken, and Korean-Style Sweet Chile Chicken. All of the fish sourced is wild Alaskan caught and packed with Omega-3’s while, the chicken antibiotic free. All of the ingredients are authentic – to keep in line with the high culinary excellence all Saffron Road products must adhere to.

 “We are thrilled to add these new products to our robust World Cuisine portfolio,” says Adnan Durrani, founder and CEO of Saffron Road. “We are committed to delivering premium globally-inspired products made with high-quality authentic ingredients and we continue to be proud of the stellar innovation and wide selection that we bring to grocery store aisles. Our mission is to offer journeys on the Saffron Road that can provide a path to better experiences in life.

“The shift toward natural and organic foods is being driven by consumers’ desire to feel good about the foods they’re eating. They’re increasingly thinking about how their products are being made and sourced. Saffron Road’s new ChickBean Crisps and Frozen Bowls are right on trend for today’s health conscious consumers who demand great tasting foods made from real ingredients – nothing artificial,” says Jack Acree, Executive Vice President of Saffron Road.

While the four fish bowl meals are already on shelf at Whole Foods Market®, the ChickBean Crisps and the remaining four new bowls will launch this January and April respectively.

Saffron Road will be sampling these new products along with many of their other snack and World Cuisine products at booth 552.

For more information about Saffron Road’s new snack products, please visit saffronroadfood.com. You can also follow the brand on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood, on Pinterest at pinterest.com/saffronroadfood or on Instagram at Instagram.com/saffronroadfood.


About Saffron Road

American Halal Co. markets Premium, Antibiotic Free, or Organic Halal Certified food products under its wholly owned Saffron Road brand which are available in 12,000 stores nationwide. Saffron Road's mission is to offer Premium Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free.  Saffron Road's products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. All of Saffron Road's Products are Halal Certified by the Islamic Food and Nutrition Council of America (IFANCA) and are the only premium, Halal Certified brand available in grocery markets nationwide in the USA.



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