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Saffron Road’s New Simmer Sauces Score Major Win at 2013 Summer Fancy Food Show

Stamford, CT – July 25th, 2013 – Saffron Road, the flagship premium brand of American Halal Co., won enormous accolades at the 2013 Summer Fancy Food show in New York City, the largest trade show in North America for natural and specialty foods and beverages, with 180,000 specialty products from more than 2,400 food manufacturers. At the Fancy Food Show, which was held for the 59th year during the first week of July at the Jacob Javits Center, Saffron Road debuted its new line of authentic Simmer Sauces, which included: Harissa, Korean Stir-Fry, and Thai Red Curry.

A seasoned panel of judges for the Fancy Food Show, known as the show’s official “trendspotters”, cited a few select products (from over 180,000 products) as the leaders of the “Top Five Food Trends” for 2013-2014. Saffron Road’s new Non-GMO Project Verified Simmer Sauces were recognized as being the top new trend for “Global Meal Starters.”

“We couldn’t be more proud of our culinary team’s major win here for our new Asian Simmer Sauce line. The Fancy Food Show and NASFT’s selection of our Korean Stir-Fry and Thai Red Curry Simmer Sauce as the best Global Meal Starter is a huge validation of Saffron Road Team’s exceptional and truly authentic culinary excellence in creating, innovating, and inspiring the new Asian/Korean category. Not only did we set the bar much higher with a new gold standard for authentic Asian sauces, but I am most proud that we were able to certify these as Non-GMO Project Verified and make sure that all our Simmer Sauces are 100% made in the USA. Given July 4th marks Saffron Road Brand’s 3 year anniversary, we are a true-blue Americana brand,” stated Adnan Durrani, CEO of American Halal Co.   “In 2014, we intend to innovate and further inspire the Asian/Korean segment, so our consumers can look forward to being further enlightened on their journey on the Saffron Road.”

Jack Acree commented by saying, “This is such an exciting category for us. We have seen in-store turns increase dramatically as a result of the Single Use Pouch combined with our Culinary Excellence. It was great to get additional validation from the press and attendees. ”


American Halal Co. markets All Natural premium packaged food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free.  Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.