Saffron Road Wins Platinum Viddy Award for Connected TV Campaign Celebrating Global Flavor and Purpose-Driven Storytelling

[Stamford, CT – December 17, 2025] — Saffron Road®, a Certified B Corp™ and pioneer in globally inspired, clean-label meals, has been awarded a Platinum Viddy Award — the competition’s highest distinction — for its 2025 Connected TV (CTV) campaign. The honor recognizes the brand’s bold visual craft and culture-forward storytelling, spotlighting how Saffron Road continues to reimagine what frozen meals can stand for: flavor, integrity, and connection.

Presented by the Association of Marketing and Communication Professionals (AMCP), the Viddy Awards celebrate excellence across video and digital production, honoring standout work on television, streaming, social, and brand platforms. AMCP also administers other leading competitions including the MarCom, Hermes Creative, AVA Digital, and dotCOMM Awards.

This year’s competition drew more than 2,500 entries from the US, Canada, and 22 additional countries, with only 260 campaigns earning Platinum recognition. Saffron Road joins a distinguished group of winners that includes Experian, Fidelity, GameSpot, and Samsung.

“We were intentional about keeping the work simple, human, and culturally grounded,” said Kate Pearson, Chief Marketing Officer of Saffron Road. “For our team, earning a Platinum Viddy on our first Connected TV campaign is a proud moment and an important step on our Journey to Better.”

The Platinum Viddy Award adds to Saffron Road’s growing recognition for standout creative work and signals the brand’s continued momentum in bringing globally inspired, better-for-you food to audiences through modern platforms and compelling storytelling.

About Saffron Road:

Saffron Road®, a Certified B Corp, is a leading natural and organic food brand dedicated to crafting delicious, high-quality meals inspired by global flavors. Guided by a mission to inspire people and connect cultures through a shared love of world cuisines, Saffron Road believes food should be both healthy and flavorful—and produced in a way that’s culturally respectful, sustainable, and socially responsible.

According to SPINS/IRI data, Saffron Road is the #1 better-for-you animal protein-based frozen single serve entrée in total US food SPINS Conventional Food – Total US (powered by Circana); NPI Product Universe; 52 weeks ending 11.02.2025.

As a Certified B Corp, Saffron Road meets rigorous standards for social and environmental impact, ensuring its products are made with ethically sourced ingredients that are better for the environment, farmers, animals, and consumers. All Saffron Road products are Halal-certified by IFANCA and available in more than 25,000 U.S. retail locations.

Saffron Road. Journey to Better®.