Saffron Road Partners with GoodPop and Good Deeds Day to Spread Kindness
Saffron Road Partners with GoodPop and Good Deeds Day to Spread Kindness
[Stamford, CT, April 15, 2025] – Saffron Road®, a Certified B Corp™, is proud to once again join Good Deeds Day—a global celebration of doing good and spreading kindness through simple, meaningful acts.
As part of the initiative, the Saffron Road team will volunteer at Connecticut Foodshare’s Bridgeport satellite branch to assemble care kits for local seniors living below the poverty line. It’s tragic that in US over 6 million seniors, 10% of the senior population, lives below the poverty line and are food insecure. Each kit includes essential items to support daily well-being—reinforcing our mission to nourish communities beyond the plate.
“At Saffron Road, our mission is about more than just the culinary excellence that our Better for You meals deliver, it’s about feeding the soul and nurturing communities on our Journey to Better as a socially conscious B Corp. When our team volunteers at local food pantries, it’s a natural extension of our values—honoring dignity, bridging cultural divides, and standing with those in need. Serving others grounds us in our greater purpose: to build a better world, one meal and one act of kindness at a time. We’re honored to partner with GoodPop and Connecticut Foodshare for Good Deeds Day and to support Fairfield County’s most vulnerable.”
“When I started GoodPop back in 2009, I knew that I didn’t just want our products to be good on the inside” says GoodPop Founder & CEO Daniel Goetz. “Growing up, my family made sure that every birthday involved an element of giving back, and the importance of this has stayed with me. Bootstrapping our business since day one has allowed us this flexibility to look outwards, and while this is a year-long mission, we’re thrilled to partner with Saffron Road for Good Deeds Day as a powerful example of what can happen when people come together and commit to doing good.”
Since launching in 2007, Good Deeds Day has brought together millions of people and thousands of organizations across 110+ countries in a shared mission to create positive change. Whether through small gestures or large-scale efforts, the movement proves that everyone has the power to do good.
As a Certified B Corp, Saffron Road remains committed to the highest standards of social and environmental responsibility. Our participation in Good Deeds Day 2025 is just one more step on our Journey to Better®—creating impact beyond our products.
Want to join the kindness movement?
Learn more and find volunteer opportunities at www.good-deeds-day.org.
For more about Saffron Road and our mission, visit www.saffronroad.com
