Saffron Road Partners with GoodPop and Good Deeds Day to Spread Kindness
[Stamford, CT, April 20, 2026] – Saffron Road®, a Certified B Corp™, is proud to once again join Good Deeds Day in partnership with GoodPop, a global celebration of doing good and spreading kindness through meaningful acts.
As part of this year's initiative, the Saffron Road team partnered with Filling in the Blanks, a local nonprofit based in Norwalk, CT, to help address childhood food insecurity across Connecticut and New York. Founded in Stamford, CT after local high school students asked their football coach for food, Filling in the Blanks has grown into a critical community resource, providing weekend meals, including breakfasts, lunches, and snacks, to approximately 11,000 children each week. Together, the Saffron Road team packed 740 bags, representing 2,960 meals and 5,180 lbs. of food for children in need.
"Good Deeds Day is a natural reflection of who we are at Saffron Road. Purpose beyond profit isn't just a core value, it's the standard we hold ourselves to. Locally, 1 in 6 households with children lack consistent access to enough food. That's not a distant statistic; it's happening in our own community. As a Certified B Corp, we're committed to building a better world beyond the products we make, and partnering with Filling in the Blanks is exactly what that looks like," said CEO of Saffron Road, Paul Turbeville.
"When I started GoodPop back in 2009, I knew that I didn't just want our products to be good on the inside," says GoodPop Founder and CEO, Daniel Goetz. "Growing up, my family made sure that every birthday involved an element of giving back, and the importance of this has stayed with me. Bootstrapping our business since day one has allowed us this flexibility to look outwards, and while this is a year-long mission, we're thrilled to partner with Saffron Road for Good Deeds Day as a powerful example of what can happen when people come together and commit to doing good."
Since launching in 2007, Good Deeds Day has brought together millions of people and thousands of organizations across 110+ countries, including MTV Global, ABC Network Studios NYC, NASDAQ, in a shared mission to create positive change. Whether through small gestures or large-scale efforts, the movement proves that everyone has the power to do good.
Saffron Road's participation in Good Deeds Day 2026 reflects their ongoing commitment to communities beyond the freezer aisle- one more step on the Journey to Better®.
Want to join the kindness movement? Learn more and find volunteer opportunities at www.good-deeds-day.org. For more information about Saffron Road and our mission, visit www.saffronroad.com.
