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Saffron Road Introduces New Dessert Mini Tarts for Easy Holiday Entertaining

Decadent Dessert Line available Exclusively at Whole Foods Market®

Stamford, CT – October 15th, 2013 – Saffron Road™, the packaged food brand of American Halal Co., is delighted to announce the launch of their new line of Dessert Mini Tarts at Whole Foods Market nationally this month. These bite-size delicacies are inspired by the irresistible flavors of India, South America and France. Saffron Road’s new Mini Tarts make entertaining guests quick and easy as they require no baking and practically no preparation – simply take the tarts out of the freezer to defrost and then serve. Given their Mini size, each guest can decide how much they’d like to eat and not feel guilty about eating too much or leaving a large amount of their dessert on the plate. 


Saffron Road’s epicurean dessert line, which is in premium packaging adorned with gold embossed lettering, includes:  


Kashmiri Lemon Ginger - Made with creamy Shrikand, a delicious hand-crafted yogurt cheese formed from strained Dahi, swirled with tangy lemons and fresh puréed ginger. 


Chocolate Coconut Cheesecake with Fair Trade Chocolate – Made with wondrous fair trade chocolate and coconut shavings to create a cheesecake beyond compare.


Salted Caramel Cheesecake - Rich, creamy cheesecake featuring the delightful dance of sweet caramel with the counterpoint of natural French sea salt.


“We’re very excited to introduce these sophisticated delicacies inspired by the world’s best ingredients and traditions,” says Adnan Durrani, CEO of Saffron Road. “Featuring Shrikand, a strained Yogurt cheese from India, Fair Trade chocolate from South America, and French sea salt, we ventured from exotic tastes across three continents to bring Saffron Road’s customers these unique World Cuisine epicurean treats. These elegant Mini Tarts will bring cheer and adventure into American homes for the Holidays.”

“Saffron Road’s decadent new Mini Tarts are perfect for social gatherings and for holiday parties, especially since they are so easy to just thaw and serve. All of Saffron Road’s innovation, product development, consumer and community outreach, and stellar success is a direct result of our win-win partnership with the Whole Foods Market Global Team and we look forward to our further mutual success with this new line at Whole Foods Market,” commented Executive Vice President of Saffron Road, Jack Acree.


“From the day we first started carrying Saffron Road’s products, they’ve delivered fresh ideas and new flavors that our shoppers really love and can’t find anywhere else,” said Dwight Richmond, global grocery purchasing coordinator for Whole Foods Market. “These new mini tarts will be a great addition to any holiday table.”  


Consumers can find the new Mini Tarts at Whole Foods Market stores’ frozen aisles for the suggested retail price of $8.99 each.