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Saffron Road Adds Two More Thai Inspired Creations to its World Cuisine Portfolio



Stamford, CT – June 1, 2017 –Saffron Road, the fastest growing brand of premium frozen entrées, is launching two new globally-inspired Simmer Sauce flavors – Pad Thai and Thai Mango -  providing consumers with the convenience of creating delicious, authentic meals in minutes, made with better ingredients and bold flavors capturing the best of World Cuisine.


Like all Saffron Road products, the new sauces were created with the utmost commitment to authenticity, quality, transparency and culinary excellence to capitalize on the growing popularity of clean label better-for-you products in the U.S.; both are Halal certified, Non-GMO Project Verified, vegan and certified gluten-free.


All Saffron Road sauces come in single-use pouches that are easier to ship, save on fuel and reduce the company’s carbon footprint by over 50%. Moreover, given that 75% of glass jars are not recycled, as well as the losses retailers incur from broken jars in supermarket aisles, these high-end pouches provide compelling benefits for the environment as well as for retailers.


A little more on each flavor:


Pad Thai:  As one of Thailand’s most iconic dishes, food lovers around the world enjoy the flavor of Pad Thai. Now you can quickly and easily incorporate these magical spices and flavors into your own creations with our Saffron Road Simmer Sauce! This vegan and peanut-free sauce lets you infuse any dish with the flavors of Thailand –  instantly – for a delicious meal in minutes.


Thai Mango: The sweet juicy flavor of mango has been a favorite in Thai cuisine for thousands of years. Now you can add it to your own creations with ease for a delicious meal in minutes. Our Saffron Road Simmer Sauce infuses your quick and easy meal with authentic Thai flavors–  sweet mango swirled with ginger and savory red chilies. It’s a little sweet, a little spicy, vegan and totally delicious.


“We are thrilled to add these new products to our World Cuisine portfolio,” says Adnan Durrani, founder and CEO of Saffron Road. “At Saffron Road, we believe that traditionally pure foods have the power to inspire people and connect diverse cultures together. We work with passionate chefs who use authentic recipes and traditional cooking methods to maintain robust flavors from around the globe. Our wide selection of premium dishes, sauces and delicious snacks are finely crafted with healthier ingredients so you can join us on our Journey to Better on the Saffron Road.”


“We believe that our Simmer Sauces fit perfectly into the busy lives of consumers who are time-crunched, but aren’t willing to sacrifice on authenticity, quality and taste,” says Jack Acree, Saffron Road’s Executive Vice President. “Right out of the pouch, these sauces can easily and quickly transform any meal into an experience to savor and because we only use high-quality, real ingredients, it’s an all-around win-win.” adds Acree.


Consumers can now find the new Simmer Sauce flavors at Whole Foods Market for the suggested retail price of $2.99.


About Saffron Road
The Saffron Road brand is wholly owned by American Halal Company, Inc.  Saffron Road debuted nationally in July 2010 in Whole Foods Market as the world’s first Halal-certified, antibiotic free and humanely raised entrée and has since become a leading brand in the natural and organic food industry, offering a wide range of products from frozen entrées to plant-based protein snacks. With Saffron Road, explore international cuisines that combine bold flavors from around the world with high quality, wholesome ingredients which are better for the environment, better for the farmers, better for the animals, better for your health, and most all better tasting. All Saffron Road Products are Halal-certified by IFANCA and are available in more than 15,000 retail locations in the U.S. and Canada. Saffron Road. Journey to Better™.


Media Contact:
Kate Pearson, Saffron Road, 203.202.3961, kate@saffronroadfood.com

For more information about Saffron Road, please visit saffronroadfood.com. You can also join us on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood or on Pinterest at pinterest.com/saffronroadfood.


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