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Saffron Road Unveils the Next Stop on the Journey to Better® with Four New Frozen Meals


[Stamford, CT, June 25, 2024] – Saffron Road, a Certified B Corp™ renowned for its commitment to culinary innovation and high-quality, ethically sourced ingredients, is thrilled to introduce four new frozen meal options designed to tantalize taste buds and satisfy wanderlust cravings. Crafted with authentic, restaurant-quality global recipes and packed with wholesome ingredients, these meals are poised to elevate the frozen food aisle and transport tastebuds to Korea, Thailand, and Mexico – no passport needed: Korean Fire-Roasted Chicken, Vegetable Bibimbap, Drunken Noodles and Fire-Roasted Adobo Chicken.

In addition to their delectable taste, all four dishes are Certified Gluten-Free and Halal. Grounded in a deep respect for the planet and the nourishment it provides, all Saffron Road Products are held to the highest ethical and quality standards. Saffron Road chefs carefully select every ingredient, and their chicken and lamb are verified to be raised with care and are never administered antibiotics.

A bit more about each of the new meals:

Korean Fire-Roasted Chicken: Embark on a culinary adventure with our Korean Fire-Roasted Chicken, inspired by the bold and dynamic flavors of Korean cuisine. Tender fire-roasted dark meat chicken, marinated in an authentic bulgogi sauce, takes center stage. Paired with a side of sesame spinach, reminiscent of traditional Korean banchan, this dish offers a truly authentic dining experience.

Vegetable Bibimbap: Indulge in the satisfying medley of flavors and textures with our Vegetable Bibimbap. Meaning "mixed rice" in Korean, this dish features an authentic fermented chili paste known as Gochujang, delightfully blended with miso, vegetables, and tofu, all atop a bed of fluffy rice. Stir it up to unlock a symphony of flavors that will leave your taste buds craving for more. {VEGAN}

Drunken Noodles: Prepare to be transported to the bustling streets of Thailand with our Drunken Noodles. Featuring wide rice noodles imported from Thailand and infused with a sauce boasting Thai basil and a hint of fish sauce, this dish strikes the perfect balance of savory and heat. Sticky, savory, and utterly irresistible, it's sure to become your favorite in no time.

Fire-Roasted Adobo Chicken: Our Fire-Roasted Adobo Chicken offers a contemporary twist on a beloved classic. Infused with vibrant Chipotle Morita chili peppers for a kick of heat, which are carefully smoked, ground, and blended with garlic and spices and marinated in citrus juices, this dish is accompanied by smoky black beans and fluffy white rice. Finished with Poblano peppers and Jack Cheese, with each bite savor the rich flavors of Mexico that set this meal apart from the rest.

Saffron Road Founder & CEO, Adnan Durrani, commented by saying, “Perfectly- portioned better-for-you meals, like Saffron Road, offer valuable nutrition and are often high in protein, catering to the needs and preferences of health-conscious consumers. Additionally, given the surge in menu prices at restaurants, Saffron Road’s meals prepared at home provide huge value and are a convenient alternative to takeout. Indeed, our delicious, clean-label, authentic, and globally inspired meals are a win-win for the health-conscious, adventure-seeking, and the budget-minded, alike. Our chefs crafted these awesome 4 meals with unmatched culinary excellence, so join our culinary revolution on a Journey to Better!” 

Moreover, with the rise in popularity of GLP-1 medicines among a younger and more affluent demographic, Saffron Road meals are well-timed to provide the perfect solution for individuals seeking portion-controlled, nutrient-dense options. Packed with complex carbs, lean proteins, and fiber-rich vegetables & legumes, these meals offer a convenient, nutritious, restaurant-quality option for those on a weight-loss journey. According to Tom McGough, co-chief operating officer with Conagra Brands, recent Numerator data showed that consumption of better-for-you frozen meals has seen an 8% increase among individuals using weight-loss drugs.

Experience the World Cuisine excellence of Saffron Road with four new frozen meals, available now at select retailers nationwide. Join the Journey to Better through the delightful fusion of global flavors with wholesome ingredients, bringing a taste of the world to your table and inviting all to explore better together. 

For more information, please visit www.saffronroad.com

About Saffron Road

Saffron Road, a Certified B Corp, is a leading natural and organic food brand committed to creating delicious, high-quality, and ethically sourced foods inspired by flavors from around the world. According to SPINS/IRI data, Saffron Road is the #1 single-serve entrée brand in the Natural Animal Protein sector nationally. Its mission is to inspire people and connect cultures through a shared love and passion for World Cuisines and improving the way we eat. Saffron Road believes food should be both healthy and flavorful, and that it should be produced in a culturally respectful, sustainable, and socially responsible way. As a Certified B Corp, Saffron Road meets rigorous standards of social and environmental performance, accountability, and transparency. Its products are made with high-quality, ethically sourced ingredients which are better for the environment, better for the farmers, better for the animals, and better tasting. All Saffron Road products are Halal-certified by IFANCA and are available in more than 25,000 retail locations in the U.S. Saffron Road. Journey to Better®.



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