Saffron Road Reinvents the Frozen Aisle with Protein-Packed, Seed Oil-Free Entrees

Brand's most ambitious renovation to date delivers more protein, cleaner ingredients, and bold global flavor—for the modern, values-driven eater.

 [Stamford, CT – August 14, 2025] — Saffron Road®, a Certified B Corp and pioneer in globally inspired, clean-label meals, is raising the bar in frozen food with its most ambitious product renovation to date, rolling out this August. The refresh features 50% to 100% more chicken or lamb in all respective entrées, eliminates seed oils like canola and soybean from core recipes, and introduces a bold new look—delivering on the brand’s promise of better-for-you convenience without compromise. In line with its sustainability mission, Saffron Road will also begin transitioning to plant-based and sustainably sourced compostable fiber trays later this year, reinforcing its commitment to a cleaner, more responsible frozen aisle, and in keeping with its mission as a Certified B Corp.  

This is more than a recipe update—it’s a strategic evolution for today’s quality-conscious consumer. The renovation reflects Saffron Road’s core purpose: to connect people to the world of food and culture. At a time when discerning, digitally savvy shoppers are looking for products that align with their values—nutrition, global exploration, culinary authenticity, and ethical sourcing—Saffron Road is meeting the moment.

“Modern consumers especially the premium Better-For-You cohorts, are demanding more- more protein, more transparency and more purpose.  Saffron Road answered that call by fortifying our ingredients, boosting our protein density, and super charging our recipes with even more nourishment. We are driving the premiumization of the entrée category by using more premium oils — like olive oil and avocado oil — that elevate both flavor and quality.  We did all of this while continuing to stay true to our north star- Culinary Excellence.” said Adnan Durrani, Founder & CEO of Saffron Road. “This renovation isn’t just a cleaner label—it’s a culinary revolution in the frozen aisle. Indeed, we are also once again raising the bar on modern cuisine by being the first frozen entrée in the world to be Seed Oil Free Certified!”

As more premium consumers, especially millennials—seek meals that are both convenient and intentional, Saffron Road is offering a rare combination:

• 50%+ more protein in every chicken and lamb entrée
• No seed oils—only healthier, high-quality fats on our core SKU’s
• Frozen convenience, elevated with clean ingredients and bold global flavor
• Packaging redesign, including compostable trays, that reflect the brand’s vibrant culinary roots, cultural heritage, and sustainable mission.

Our brand upgrade is also backed by consumer trends. According to the 2024 IFIC Food & Health Survey, 71% of Americans are actively seeking more protein, a number that continues to rise—particularly among those prioritizing wellness, managing weight, or using GLP-1 medications. Meanwhile, leading-edge brands in the restaurant space—from Sweetgreen, to Springbone Kitchen, and True Food Kitchen—have moved away from seed oils. Until now, the frozen aisle has lagged behind.

Carpe Diem! Saffron Road’s pioneering leadership is the change agent on a modern path forward.

The brand’s bold new packaging rounds out this transformation, marrying global expression with modern minimalism. As part of the redesign, Saffron Road is also introducing a new artist collaboration series that celebrates the cultures that inspire its meals. The brand has partnered with illustrators from India, China, Mexico, and Korea to create original artwork of culturally significant culinary mascots—a tiger, a dragon, a hummingbird, and a magpie—each chosen for their symbolic meaning in their respective countries.

These illustrations will appear on select packaging, accompanied by a QR code launching later this year that leads to an artist spotlight experience—sharing the story, inspiration, and cultural relevance behind each piece. This initiative reflects Saffron Road’s ongoing commitment to honoring global heritage through authentic storytelling, while offering consumers a deeper, more meaningful connection to the food they enjoy.

At its core, Saffron Road remains true to its mission: a “Journey to Better,” rooted in culinary integrity, clean ingredients, and the belief that food is a bridge between cultures & brings people together around the table.

Look for the new recipes at retailers across the country starting in August and visit www.saffronroad.com to find one near you.

Media Contact:
Kate Tayloe Pearson
kate@saffronroad.com