Frozen Foods Leader Saffron Road Expands into Shelf-Stable Meal Category – Booth 5608 at Natural Products Expo West
Saffron Road, the World Cuisine leader for over a decade, deepens its culinary platform of plant-based whole foods with launch of new ambient vegan meal pouches and adds three new Crunchy Chickpea flavors to be debuted at Natural Products Expo West
Stamford, Conn. March 4, 2020
Saffron Road® — the leading clean-label brand of premium frozen meals, simmer sauces and plant-based protein snacks, will bring its culinary excellence and ethically-made, authentic international recipes to a new category, introducing two vegan shelf-stable meal pouches.
With a focus on whole foods and sustainable ingredients, Saffron Road will unveil the new authentic Indian dishes, Chickpea Masala and Delhi Potatoes, at the Natural Products Expo West Show. Both meals are Non-GMO Project Verified, Certified Gluten-Free, and dually Certified Halal & Kosher. Keeping in line with Saffron Road’s ‘Journey to Better’ mission and brand promise of premium quality, responsibly sourced ingredients and extraordinary flavors, the new meals are made with Real plant-based protein (legumes) using no highly processed pea/soy ingredients.
- Chickpea Masala (Authentic Indian Chana Masala): Succulent chickpeas, onions, tomatoes, spices & green chilies
- Delhi Potatoes (Authentic Indian Aloo Matar): Potatoes cooked with tomatoes and green peas in a classic Indian Masala Sauce
Both meals are microwave-ready and prepared in just 60 seconds – and, unlike many current brands, never, ever contain any highly processed protein isolates nor any “heme” processed soy proteins. Just the real deal – Saffron Road.
“We’re incredibly proud of the impact that Saffron Road has had on our food system and ethical consumerism over the last decade. We’ve remained true to our core values of providing products that are better for the environment, better for the farmers, and better for your health. But as we look ahead, it’s absolutely imperative that we push forward with impactful ways to help our environment, live more sustainably and support consumers looking for flexitarian and vegetarian options which are clean-label, non-processed, Real food products,” Adnan Durrani, Saffron Road CEO + Founder shares. “Chickpeas are among the world’s most sustainable and healthiest foods – I believe legumes, like chickpeas, are the foods of the future. They’re not only an incredible source of protein and fiber but they’re also environmentally sustainable with a low carbon footprint. They help to minimize greenhouse gases while increasing soil health. Chickpea meals and snacks are a natural fit in our ‘Journey to Better’ mission.”
As an early innovator in bringing pulses like chickpeas mainstream, Saffron Road’s organic Crunchy Chickpeas lead the charge as the top selling chickpea snack in the U.S. today. The brand will also launch three new flavors – Toasted Coconut, Buffalo and Salt & Pepper — at the Natural Products Expo West. Unlike much of the competition, each are made with organic chickpeas and are Non-GMO Project Verified.
Sampling of the Delhi Potatoes, the new flavors of Crunchy Chickpeas, in addition to some of their other World Cuisine favorites will take place at Saffron Road Booth 5608.
For more information about Saffron Road’s new products, please visit saffronroad.com. You can also follow the brand on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood, on Pinterest at pinterest.com/saffronroadfoodor on Instagram at Instagram.com/saffronroadfood.
The Saffron Road brand is wholly owned by American Halal Company, Inc. and is a leading brand in the natural and organic food industry, offering a wide range of products from frozen entrées to plant-based protein snacks. All Saffron Road Products are Halal-certified by IFANCA and are available in more than 25,000 retail locations in the U.S. Saffron Road is a socially responsible brand on a mission of collective progress for the betterment of humanity, by inspiring, connecting and respecting global citizens through a shared love of ethical World Cuisines. With Saffron Road, explore international cuisines that combine bold flavors from around the world with high quality, wholesome ingredients which are better for the environment, better for the farmers, better for the animals, better for your health, and most all better tasting. Saffron Road. Journey to Better.
Kate Pearson, Saffron Road, firstname.lastname@example.org