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American Halal Company, Inc. announces that Haroon Jafree of Sabra has joined its Executive Team as Chief Operating Officer.


Stamford, Connecticut- August 31st, 2015. American Halal Company, Inc. announced today a key addition to its executive leadership team with the hiring of Haroon Jafree as Chief Operating Officer and Senior Vice President of Corporate Development.


Mr. Jafree previously held a variety of operational leadership positions. Mr. Jafree most recently was Corporate Controller at Sabra Dipping Company, LLC, where he was part of the Senior Management Team during Sabra’s stellar growth over the last 5 years. Prior to that, Mr. Jafree was VP Finance and Corporate Controller at Deutsch, and Director of Finance and Planning at Sara Lee. Mr. Jafree also worked at Kinnevik Holdings in Sweden which develops and maintains a portfolio of investments in operating companies. Mr. Jafree has led several key business development initiatives during his career, more recently both at Sabra and Deutsch.


Adnan Durrani, CEO of American Halal Company, Inc., commented, “We are so excited to have an executive with Haroon’s formidable credentials join our executive team. His deep experience at Sabra during its most entrepreneurial phases of phenomenal growth will not only be invaluable to us in scaling even more success for our stakeholders in the long term, but also in the short term we are looking forward to Haroon’s exceptional capabilities at building nimble teams, processes, controls, and best practices for the Saffron Road franchise. Especially on the heels of our recent acquisition of Mediterranean Snacks, Haroon’s leadership is very timely and will be instrumental in our integration of this bolt on acquisition. Haroon represents a huge uptick for our management team as we enter this next phase of success as a leading national platform brand in the high growth natural & organic food sector.”  


Mr. Jafree also commented, stating: “I am excited to join Saffron Road at a time when the company is transitioning from a startup to sustainable growth mode. I am happy to be a part of the management team that is keenly focused to keep customer and consumer at the center as it scales its production and processes for next level of growth.”


Mr. Jafree will serve as C.O.O. and SVP of Corporate Development, collaborating on and overseeing various operational functions, including Finance, Accounting, Sales, Marketing, Production/Manufacturing, Supply Chain, and Logistics.


About American Halal Company, Inc.

American Halal Co. markets Natural, Antibiotic Free, or Organic Halal Certified food products under its wholly owned Saffron Road and Mediterranean Snacks brands which are available in 20,000 stores nationwide. American Halal’s mission is to offer Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free.  Saffron Road's products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. All of Saffron Road's Products are Halal Certified by the Islamic Food and Nutrition Council of America (IFANCA) and are the only premium, Halal Certified and Natural brand available in grocery markets nationwide in the US.


Media Contact:

Kate Pearson, American Halal Company, Inc., 203.202.3961, kate@americanhalal.com    

For more information about Saffron Road, please visit saffronroadfood.com. You can also follow the brand on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood, on Pinterest at pinterest.com/saffronroadfood or on Instagram instagram.com/saffronroadfood.com.




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