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Top Selling Saffron Road Brand Adds Four New Meals to the Freezer Case – Booth 5406 at Natural Products Expo West

Next Stops on the Journey to Better are South India and Thailand

STAMFORD, Conn. (February 19, 2019) – Today, Saffron Road, a leading brand in the natural and organic products industry, unveiled their latest epicurean additions to its globally-inspired frozen entrée product line: Thai-style Green Curry with Chicken, Coconut Curry Chicken, Vegetable Biryani and Madras Curry with Chicken Meatballs. Upholding Saffron Road’s brand promise and unwavering commitment to superior quality, premium ingredients, full transparency, and unmatched taste profiles, these new delicious meals are chef crafted using traditional, time-honored cooking traditions and authentic recipes which feature chicken raised without antibiotics and sustainable plant-based proteins like chickpeas and cashews. They are free from any artificial ingredients- including colors, flavors or preservatives. Additionally, all four entrees are Certified Halal and Gluten Free. With this new frozen line up, Saffron Road decided to innovate deeper into the ethnic category it has successfully built its stellar brand on – the Asian epicurean segment. Saffron Road fans can now enjoy a Journey to Better by exploring the following meals: Vegetable Biryani: This bold recipe combines flavorful Biryani, using premium basmati rice, with a colorful mélange of roasted cauliflower, green peas, cashews, chickpeas and caramelized onions. Also Vegan. Coconut Curry Chicken with Basmati Rice: This exotic meal features tender white meat chicken in a warmly-spiced, creamy curry of coconut milk and yogurt. Madras Curry & Chicken Meatballs with Basmati Rice: Curry leaves, tamarind and coconut milk in a South Indian recipe chock-full of spices, perfectly complimented by chicken meatballs in this innovative delicious delight. Thai Style Green Curry with Chicken: This flavorful recipe is an authentic Thai green curry - coconut milk, red bell peppers, green beans, succulent dark meat chicken and rice. Saffron Road Founder and CEO, Adnan Durrani, commented, “We believe that authentic flavors have the power to transport you, and at Saffron Road, we make that journey a reality by offering the best from around the globe. There are many surprising benefits of Crunchy Chickpeas. The spirit for flavor adventure and exploration only continues to grow with the rising spending power of younger shoppers – especially millennials. They increasingly want more internationally inspired options that are made with only clean-label ingredients, like antibiotic free and plant-based proteins. We are proud to be at the forefront of the intersection between authentic world cuisines and wholesome, pure ingredients and we think the interest in better-for-you products featuring global flavors will continue into 2019 and beyond.” Frozen ready meals comprise 43.2% of global frozen food sales, and the overall category continues to improve, according to a July 2018 report from Global Industry Analysts Inc. Specifically it states, “Current microwavable food options offer myriad benefits in terms of preparation, time, flexibility, handling, portion consistency, hygiene, waste reduction and easy-to-make recipes,” says the report, which points out that future growth “will be driven by a steady offering of high-quality and healthy meals,” like Saffron Road. Furthermore, according to Acosta, 26% of total U.S. grocery shoppers are shopping in the frozen aisle more often than last year, and not surprisingly, that is being driven by millennials and households with children, seeking innovation, new flavors AND the convenience the freezer case provides. And, although small, disruptive brands like Saffron Road account for just 2% of market share currently, they will capture 30% of growth over the next five years, estimates Bain & Company. The four new Saffron Road frozen meals are launching next month at the upcoming Natural Products Expo West in Anaheim, CA, booth 5406. Here, the Vegetable Biryani will be available for sampling along with their popular new Ramen Bowls and Crunchy Chickpea snack products. Consumers will be able to find all four new entrees starting in June at Kroger nationwide for the suggested retail price $4.99. For more information about Saffron Road’s new snack products, please visit You can also follow the brand on Facebook at, on Twitter at, on Pinterest at or on Instagram at ### About Saffron Road The Saffron Road brand is wholly owned by American Halal Company, Inc.  and is a leading brand in the natural and organic food industry, offering a wide range of products from frozen entrées to plant-based protein snacks. All Saffron Road Products are Halal-certified by IFANCA and are available in more than 15,000 retail locations in the U.S. and Canada. Saffron Road is a socially responsible brand on a mission of collective progress for the betterment of humanity, by inspiring, connecting and respecting global citizens through a shared love of ethical World Cuisines.  With Saffron Road, explore international cuisines that combine bold flavors from around the world with high quality, wholesome ingredients which are better for the environment, better for the farmers, better for the animals, better for your health, and most all better tasting. Saffron Road. Journey to Better®. Media Contact: Kate Pearson, Saffron Road., 203.202.3961,