Saffron Road Launches Four New World Cuisine Simmer Sauces at Whole Foods Market

Stamford, CT – April 12, 2012 – Saffron Road™, the packaged food brand of American Halal Co., will begin shipping four All Natural, Halal Certified, Gluten Free Simmer Sauces at Whole Foods Market nationally this month. Saffron Road’s new simmer sauces provide the convenience of creating great meals in minutes, with flavors capturing the best of world cuisine.

Saffron Road’s Simmer Sauces are held to the highest standards for wholesomeness and culinary excellence, and include:

Moroccan Tagine – Magic happens inside the domed earthenware pot called the Tagine. Deep inside it, food and spices are transformed by a long oh-so-slow simmering that creates amazing sauces that are filled with flavor. Try our Tagine and see how it turns any meal into a Moroccan delicacy.

Lemongrass Basil – These are the true Kings of Siam: Lemongrass and Thai Basil. Together these two herbs produce flavor-filled dishes that make Thai Cuisine truly extraordinary. Try our simmer sauces and discover how they delightfully infuse any ingredients with authentic flavor.

Rogan Josh – When you see the fiery red color of Rogan Josh, you know you will be experiencing amazing Indian flavor. The blend of exotic Kashmiri peppers and authentic spices creates a sauce that’s just a little spicy and transforms any meal into an experience to savor.

Tikka Masala – The genius of Indian cuisine begins in the tandoori oven. And its most famous creation is Tikka Masala. Our rich, creamy recipe features authentic tandoori spices that transform ordinary ingredients into an extraordinary meal.

“From a culinary perspective, having a finished sauce, as opposed to another ingredient set is a huge plus,” says John Umlauf, Saffron Road’s Vice President Culinary Operations. “In other words, the consumer does not have to add cream, yogurt, coconut milk or stock to make the sauce complete and totally desirable,” continues Umlauf.

Each sauce is ideal for simmering meats or vegetables. Consumers can find the new Simmer Sauce items beginning in mid-April at Whole Foods Market stores’ sauce aisle for the suggested retail price range of $2.99 to 3.29 each.                                                                                                                     

“We believe our new product line will fit perfectly into the busy lives of consumers who are time-crunched, but aren’t willing to sacrifice on authenticity and taste,” says Jack Acree, Saffron Road’s Executive Vice President. “Right out of the pouch, these sauces have the ability to transform any meal into an experience to savor,” continues Acree.

Given Saffron Road’s commitment to eco-friendly practices, these sauces’ come in single-use pouches that are easier to ship, save on fuel and reduce the company’s carbon footprint by 50%. Moreover, given that 75% of glass jars are not recycled, as well as the losses retailers incur from broken jars in supermarket aisles, these high-end pouches provide compelling benefits for the environment as well as for retailers.