Saffron Road Awarded Gluten-Free Certification
New Brand Appeals to the Gluten-Free Lifestyle
Stamford, CT – February 24, 2011 – Celiac Disease or Gluten-Intolerance affects nearly one out of every 100 Americans; however, it is the dietary preference of even more. In an effort to meet consumers’ need for Gluten-Free meal choices, Saffron Road™ was recently awarded certification for its frozen Indian Entrees from the respected Gluten-Free Certification Organization (GFCO, http://gfco.org).
Gluten is a protein found in rye, barley and wheat and unfortunately many people cannot effectively digest this protein and as a result, have significantly less meal choices. As the condition gains more awareness, even those who are not Gluten-Intolerant are choosing to sometimes eat Gluten-Free for other health benefits. SPINS, the AC Nielsen subsidiary, reports that the GF category has seen a robust +20 percent growth rate in the Natural Food channel over the last year.
“We’re proud to meet another consumer need by providing Gluten-Free meal options. Our consumers have told us that gluten-free is important to them and we listened,” says Saffron Road’s Executive Vice President, Jack Acree.
Saffron Road is establishing itself as a leader in the halal, All Natural entrée category in the Natural Food channel. Saffron Road’s frozen entrees are made from only the finest all natural ingredients, including pasture-raised lamb and Certified Humane chicken from small family owned farms, which make sure that none of Saffron Road’s livestock are given any antibiotics or hormones. Saffron Road’s products are now Gluten Free, 100% All Natural, antibiotic & hormone free.
Consumers can now find the GF Certification Mark, the trusted Gluten-Free standard for consumers, on our entrees’ product labels, such as Chicken Tikka Masala, Lamb Saag, Lamb Vindaloo, Chicken Biryani. Together with GFCO, Saffron Road seeks to improve the health of those with Gluten-Free diets by providing a system that ensures standards, which are based on sound scientific research.