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Brand Further Compliments World Cuisine Offerings with Expansion of On-Trend Snack Line

STAMFORD, Conn. (January 12, 2016) – Today, Saffron Road™, the fastest growing brand of premium frozen entrees, is expanding its plant based protein snack line with the addition of new globally-inspired lentil chips and crackers in addition to introducing a USDA Certified Organic Chickpea Snack product.

The launch further demonstrates the brand’s commitment to bringing World Cuisine products to Americans and like all Saffron Road products, the new snacks were created with the utmost commitment to authenticity, quality and taste to capitalize on the growing popularity of nutritious snacks and ethnic flavors in the U.S.

Plant-based nutrition is an essential component of the natural and organic industry. Pulses such as dry beans, lentils, and chickpeas are gaining attention as nutritionally superior value-added foods and ingredients, based on their wholesome, sustainable, gluten-free, and non-GMO attributes. Furthermore, lentils and chickpeas are among the world’s healthiest foods - they’re a good source of protein, folic acid, and both soluble and insoluble dietary fiber. Therefore, and not surprisingly, plant based high-protein snacks are playing a larger role in discerning American’s healthy eating choices. Indeed, such alternative snacks are no longer just for vegans and vegetarians and rather quickly are becoming widely accepted among mainstream millennials.

Saffron Road’s new innovative snack products are:

Baked Lentil Chips® & Lentil Crackers – Saffron Road is reinventing modern snacking by unlocking the power of lentils, which are naturally nutritional powerhouses dense in protein, high in fiber and low in fat. The lentil chips and crackers are made with three varieties of lentils from around the world – Red Fako (Greece/Turkey), Chana & Dal (India), and Puy (France) – which are carefully baked and lightly seasoned for a guiltless, epicurean indulgence.  

Baked Lentil Chip flavors include Sea Salt, Moroccan Barbecue, Garlic Parmesan & Cucumber Dill and Lentil Cracker flavors include Sea Salt and Rosemary Herb.

USDA Organic Chickpea Snacks  - All over the world, whether its chana from the bazaars of India, or hummus in the souks of the Middle East, to the garbanzos in the zocalos of Mexico, the chickpea is a major source of the world’s protein and nutrition. Saffron Road brings them to Americans as a nutritiously delicious snack. The chickpeas are cooked to crunchy perfection and flavored with pure sea salt.

Of special note to snackers, each one ounce serving of Saffron Road Chickpea Snacks contains six grams of protein and only four grams of fat. It is a very rare occasion in the snack aisle to find a product where there is more protein than fat - and now USDA Certified Organic too.

We are thrilled to add these seven new lentil and chickpea snack products to our World Cuisine portfolio,” says Adnan Durrani, founder and CEO of Saffron Road. “Our innovative snacks offer people a more nutritious option while also fulfilling their need for culinary exploration. As consumers palates become more sophisticated, we believe these rich, global flavors and high protein snacks will appeal to a wide variety of natural food consumers.”

“Saffron Road’s new lentil and organic chickpea snacks are right on trend for today’s snack consumer. Their low-fat, protein-rich, high fiber attributes are the perfect on the go snacking option.” says Jack Acree, Executive Vice President of Saffron Road.

The Lentil and Chickpea Snacks are certified both Halal and Gluten Free. The Lentil Chips are also Kosher and in the process of being Non-GMO Project Verified while the Crackers have already received the Non-GMO Project Verification. They are all launching nationally this month and will be available initially at Whole Foods Market® for the suggested retail price of $3.89 (crackers & chips) and $4.49 (chickpeas) respectively.

Saffron Road will be sampling these new snack products at the upcoming Winter Fancy Food Show in San Francisco Jan. 17th-19th at booth 456.

For more information about Saffron Road’s new snack products, please visit saffronroadfood.com. You can also follow the brand on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood, on Pinterest at pinterest.com/saffronroadfood or on Instagram at Instagram.com/saffronroadfood.


About Saffron Road

American Halal Co. markets Premium, Antibiotic Free, or Organic Halal Certified food products under its wholly owned Saffron Road brand which are available in 10,000 stores nationwide. Saffron Road's mission is to offer Premium Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free.  Saffron Road's products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. All of Saffron Road's Products are Halal Certified by the Islamic Food and Nutrition Council of America (IFANCA) and are the only premium, Halal Certified brand available in grocery markets nationwide in the USA.


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