Saffron Road® CEO Adnan Durrani to Spotlight Global Food Trends at New Jersey Food & Beverage Forum
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Saffron Road®, a Certified B Corp and pioneer in globally inspired, clean-label meals, will take center stage at this year’s New Jersey Food & Beverage Forum as Founder and CEO Adnan Durrani joins a panel of industry leaders shaping the future of food.
At a time when global flavors, health-conscious innovation, and better-for-you products are redefining the grocery aisle, Durrani will explore how cross-cultural influences are transforming strategy, driving innovation, and reshaping consumer demand. Attendees will gain actionable insights into shifting preferences, the rise of international flavors, and the new playbook for winning in today’s competitive landscape.
“We’re in the midst of a food revolution,” said Durrani. “Consumers are demanding more — more authenticity, more nutrition, and more purpose in what they eat. At Saffron Road, our mission is to connect people to the world through global flavors, and we’re proud to help lead this conversation on where the industry is headed next.”
Saffron Road is setting the pace for the natural and better-for-you marketplace with recent innovations that meet evolving consumer expectations:
- Protein Upgrades: Core frozen dinners now deliver 50% to 100% more chicken and lamb, elevating both taste and satisfaction.
- Seed Oil-Free Recipes: A bold move to remove seed oils across core products, aligning with rising consumer demand for cleaner labels.
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Category Leadership: As an established leading brand in globally inspired meals, Saffron Road continues to set trends rather than follow them with an unmatched diversity of world cuisines .
And the Journey to Better® is just getting started. Saffron Road has bold innovations on the horizon — globally inspired products designed to redefine how consumers experience better-for-you cuisine.
Join us to learn how Saffron Road and other category leaders are driving growth in the rapidly expanding natural, premium, and better-for-you segments.
Media Contact:
Kate Tayloe Pearson
